THE Glow BRAND, in its original form, started out as a fundraising initiative in memory of Jennifer Haines in January 2011. The then project was focused on the ultra-marathon run Jenny became known for by friends and peers alike in which she took part and completed successfully over 10 times. This feat earned her the right of life membership to the élite Green Number club and was symbolized by her being awarded the gold and green bib “4002” by the Comrades Marathon Association.
My goal, for this project, was to raise 100 Euros per kilometer of the 89-kilometer long race. A full 8,900 Euros was successfully achieved after crossing the finish line in 11 hours and 16 minutes, a full 44 minutes before the final cut-off time. A complete amateur in the world of running, a full-on year of hard and sometimes soulful training lay behind this successful effort.
This experience showed me that humility, pride and a real sense of achievement comes from having real purpose and the realization that you had the stamina and determination to see your goal through.
It is for these reasons that THE Glow BRAND has chosen the classic stiletto pump with its power platform as both our launch product and flagship model as it best illustrates our mission statement. It celebrates feminine strength, beauty and uniqueness.