In 1903, Julianna Mühlbauer opened a small millinery with shop attached in the Viennese suburb of Floridsdorf. Now, over 100 years later, the family business is in its fourth generation and is a premier player in the headwear market worldwide.
Klaus Mühlbauer, in charge of the business since 2001, has turned the traditional Viennese company into a headwear label discussed and published internationally. If it’s about headwear, then Mühlbauer is part of it.
The journey to contemporary headwear included a return to the age-old knowhow and traditional crafting techniques of hat-making. In collaboration with designers Nora Berger and Madeleine Bujatti, Klaus Mühlbauer develops a headwear collection twice a year to international acclaim. The topic “headwear” is redefined every season, and in doing so absorbs other accessories into its sphere.
Mühlbauer products set aesthetic benchmarks, are hand finished and made of top quality raw materials. This didn’t remain secret for long: over 60% of the hats produced in the Viennese workshop depart for international destinations.
Renowned stores such as Le Bon Marché and Merci (Paris), Opening Ceremony (New York), Harvey Nichols (Hong Kong), 10 Corso Como (Seoul), Isetan, Dover Street Market and HP France (Tokyo) have become Mühlbauer customers.
Therefore it is hardly surprising that famous personalities such as Brad Pitt, Meryl Streep, Madonna and Yoko Ono discovered the headwear label from Vienna. Cooperations with designer Brands such as Akris, Vanessa Bruno or Nigo’s label Human Made secure Mühlbauer’s position in the international world of fashion.